Let me introduce myself...
Hey, I'm Lucy.
I'm a senior single creative, who tends to lean more on the copywriting side. Earlier this year I relocated from London to Melbourne and am loving working at CHE Proximity.
I most enjoy working on briefs that allow me to create memorable brand storytelling work. Since arriving in Aus I’ve created a spot for AGL that has a more emotional narrative to it than the work they’ve previously run. Which was a joy to shoot. Back in London I've enjoyed relaunching Rightmove and Carlsberg, hanging out with Mads Mikkelsen in Copenhagen in the process. Which is somehow even better than it sounds. This went from a UK campaign, to winning the global Carlsberg business. My work for breast cancer charity Coppafeel made history for ‘freeing the nipple’ on daytime TV, beating Trump to the top news story on the BBC. I was placed as No.13 on David Reviews Top Creatives of 2017, and placing Fold7 at No.5 in Top Agencies. I've also been named as one of Campaign's Female Future Leaders. I'll take that.