Lucy Aston
Advertising Creative Based in Melbourne


NEW Carlsberg Betterments


Carlsberg believes in the constant pursuit of better, and so this new film shares that philosophy with us.

Exploring the idea that, with a positive outlook, many things can be improved - including Carlsberg. But it doesn’t just stop at the brew.

The second film below introduces revolutionary new packaging that drastically reduces their need for plastic.

And the best news is, there’s still more work to come over the next few months, with Mads showcasing the latest Carlsberg innovations.