Lucy Aston
Advertising Creative Based in Melbourne
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Rightmove

See what Lucy did with Rightmove. Lucy Aston is an advertising creative based in London. Lucy has worked with several high profile clients including, Carlsberg, Rightmove, O2, and CoppaFeel! Lucy has received national recognition for several of her campaigns. 

When Life Moves, Make Your Rightmove

 

 

Last year I pitched on the UK’s largest online property site, Rightmove, which was a thrill to win. The clients actually wanted to create some of the seven scripts we presented to them. Here's the set of three films, ‘Life’s Steps’, 'Bachelors' which was inspired by living with my boyfriend and his best mate. And lastly, 'Outnumbered' which is inspired by my own Dad’s quest for some peace and quiet from his daughters. It launched recently on Christmas Day, and Rightmove tweeted that it enjoyed a record breaking 25,147,701 pages viewed on Boxing Day.

But this campaign covered more than just TV, with a huge media spend in nation wide outdoor and press including partnerships with Time Out magazine. Thousands of black cabs around London were re-skinned with our new look and feel.

 
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